Dennis Weaver, the US retired actor, builds himself a mansion made almost entirely from recycled tires and dirt. This is eco-modernization, proving once and for all that eco-friendly design and construction/building does not have to smell or look funny.
In fact, it is cheaper, quicker, easier and safer to construct such an ‘earthship’ than any conventional construction technique! This is eco-rationality in action. Prepare to be amazed.