forced diversity in advertisingwhat is the tone of antony's speech

While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? They need to work with the police and clean up their own communities. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? The other 9% are asian and hispanic interracial marriages. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. Im wondering what the solutions could be? Mostly white men. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. Ill try it some night when I want to get rip-roaring drunk! I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? I dont feel guilty. Yes embarrassingand since you say this Im guessing you are black. Overcasting Black folks is simply an effort to keep themselves employed. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Why is this happening? What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. I am wondering if there is a way to get this information and observations out to a larger public forum? I agree wholeheartedly. Most every person shown now has black or brown skin. . We are all human beings with different cultural differences which are good for all. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. What is the rationale for this? When an ad appears to be pushing an agenda harder than it works to sell a product or service, then its no longer advertising its propaganda. What have we allowed the wicked and perverse among us to do to our poor boys? Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. As is Jardiance Ron. Hes whiter than just about any white person you know. Quit paying to go to see those movies. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. You make some good points, Don. Honestly, I dont see this getting any better. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Luxury cars over index with white customers, so feature mostly whites in those ads. And luxury car commercials. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. When exactly does a human thing become a black or white thing? The foreign-born population was only 5% in 1965 compared with 14% today. That think our lives are for their amusement and manipulation. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. Totally agree. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. Sadly I feel like the shooting in Buffalo is just the beginning. These are proven statistics. I often find myself questioning if the black people watching these commercials would really use this product or service. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. Forced diversity is stupid. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. 15 Ways To Make Your Ad Campaigns More Authentically Diverse - Forbes Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. They are grooming young minds. Sadly, this is happening not just in advertising, but everywhere. Expertise from Forbes Councils members, operated under license. If blm does not get their way, they burn down the cities. A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. I have noticed this myself the last year and is more prevalent the last 6 mos. I bet Im not alone.and the funny thing is, I am not a straight White male. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. In todays TV commercials and movies, the burglars are always white! What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. I agree that we need to tell the advertisers what we want by not purchasing their items or services. Over the past few months, its been out of control. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Click the DOWNLOAD NOW button for the full report. as racists. 3. Slavery has existed within all peoples over the world. And I have nothing against her. Interesting, on his website there are no blacks working at his firm. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. But even worse is what went on before, during, and after the three matches Serena Williams played. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. The same has been for blacks since 1960. Even more telling, the. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. I think it is multifactorial but I see globalist propaganda as the main force. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. And unfortunately, the frequency of the misrepresentation is only one part of the problem. It explains the Who, How, and Why of all these social issues. . In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. But now we have this transgendering mushroom cloud appearing. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Get out and enjoy your life, and leave those miserable techno-fascists behind. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Walt is rolling in his grave.. I CANT STAND IT! You know its not right to be white in todays Woke society . When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Orthere are a lot more blacks in America than I thought. And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. The obsession with 'diversity' in advertising feels a little sinister. I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. While 10% of all new marriages are interracial, only 1% are black/white marriages. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Life imitates art. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. And none have ever been placed on such a high pedestal as Serena Williams. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. Whats going on with the weird representation in American advertising? Not one person alive in this country today has ever been a slave, or has ever owned a slave. Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). All youre left with is MyPillow and vegetable supplements. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. Bad media of any type hurts the creator just as much as it does the audience. Trying to be politically correct. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. Next time, bring an actual argument or shut it, please. Thats another funny trope. The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. I think what irks me about it is the people making the choices. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. ANA. A very simple chromosome test is all that is needed. And the media champion it. 2. Im not watching and Im not buying. Im glad you found some catharsis in this blog post and in the reader comments. Dove soap is perhaps the most prominent example, but there are others. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. Certainly the George Floyd killing was a catalyst. . Why has the Asian community done so well in America and the blacks have not? If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Shame on me. The findings are simply not believable. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. In the 1930s, the big movies studios often promoted effeminate men as their leadsDavid Manners Leslie Howard. Just look at the money they control, ungodly amounts. Indeed. Advertising clearly misrepresents the US demographic. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. I just think you dont like being manipulated. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. Just dont use the dreaded C (Christmas) word though. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. Just sick of all the whining. Want to know where this is really coming from? Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. Subliminally the affect is that white females should be dating black males or are supposed too. Heres an idea. Im guessing you just watched Karate Kid? Someone should research who is actually creating these ads! Just rather the observations of someone that knows more about marketing than most people. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. Maybe thats the case with Gain laundry detergent? It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Time to turn off the TV. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. Sad and creepy, but not surprising. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Its shallow and degrading. . I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Great post, Anonymous. I am sad that white people are not represented in TV commercials. Depends what you define racism as. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. . Whay ever happened to hiring someone because they are the best person for the job? Interesting observations, Linda. Ultimately the enemy is Satan. The Cranky Creative], TOTALLY agree with your point of view Will! Isnt that interesting? While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Is it just me, or is the world falling apart? I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. It should be pretty easy to find bad reviews for companies whove broken their promises. may have complained about the fitness ads. I am just sick of all this CRAP being shoved down our throats. Thank goodness somebody voiced what I have been thinking for days. A person of color is a victim of racism, by definition. Until Black leaders come out and say something nothing will change. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Its a combination of pandering toward certain races and genders . 5% are other religions. Politically correct is out of control!! Multiracial images. About the whole social justice push. I think they may be right up your alley. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. (See inset.). She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. I feel that pushing this agenda has given the blacks an over inflated sense of self worthin that instead of taking a productive place in American society it has just emboldened them (blacks) to riot, burn, smash and grab, accost, push people into train tracks, attack people on the street, carjack, murder, and a myriad of other crimes and not be punished for it. its discrimination. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? Photos courtesy of the individual members. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. Remember the Starbucks red cup debacle from a few years back? And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. Yes, yes. Yeah, the same idea applies here. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? Apparently no one has ever wondered about this before. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. . And who are they? Thank God there is a voice of reason on the net. And the corporate media including Big Tech are not just complicit, theyve been captured completely.

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